.audience-showcase .shell {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);
  column-gap: clamp(42px, 7vw, 104px);
  align-items: center;
}

.audience-heading {
  grid-column: 2;
  grid-row: 1;
  display: block;
  margin: 0;
}

.audience-heading h2 {
  max-width: 10ch;
  margin-bottom: clamp(28px, 4vw, 44px);
}

.audience-context p {
  max-width: 42ch;
}

.audience-image {
  grid-column: 1;
  grid-row: 1;
  width: 100%;
  height: clamp(430px, 42vw, 590px);
  margin: 0;
  background: #f7f4f2;
}

.audience-groups {
  grid-column: 1 / -1;
  grid-row: 2;
  margin-top: clamp(52px, 7vw, 88px);
}

@media (max-width: 800px) {
  .audience-showcase .shell {
    display: flex;
    flex-direction: column;
    align-items: stretch;
  }

  .audience-heading {
    order: 1;
    margin-bottom: 34px;
  }

  .audience-heading h2 {
    max-width: 12ch;
  }

  .audience-image {
    order: 2;
    height: clamp(330px, 78vw, 500px);
  }

  .audience-groups {
    order: 3;
    margin-top: 44px;
  }
}

@media (max-width: 520px) {
  .audience-image {
    height: 310px;
  }
}